What if now is the time to give yourself permission to stop caring about what the tech broligarchy rewards, to stop churning out social captions and funnels and bullshit because "that’s the way business is done"? To forget fitting in and what's trending and mimicry. To forget trying to get a bot to summarize your own thoughts for you. What if instead of joining the race to the bottom, you claim your own humanity and rise?

Memorability compounds over time. Every time you choose to say something in a way that actually reflects how you think, every time you dig a little deeper instead of skimming the surface, every time you resist the urge to copy-paste what's working for everyone else, you're building a brand that lasts.

Turns out I don’t actually want the kind of rich that keeps me glued to social media, in launch cycles, in constant-visibility mode, in needing-new-people mode, in chasing-validation mode, in calendared-down-to-the-minute mode, in managing-people mode.

Show your people who you are through copywriting that reflects your values (…with help from some values statement examples from real online business owners!). Because it's not just about selling: it's about connecting with right-fit clients over what you stand for.

Steal my genius, easy, and LIFE-CHANGING inbox management + decluttering trick for solopreneurs. Learn how to automate deleting unread emails in Gmail (without losing the important ones)!

Do you really need a lead magnet for your small business (or a social media following, or an email list, or any of the other marketing "shoulds")? Let's talk about what "best practices" actually make sense for you.

Beat the copywriting bots at their own game by being radically, ostentatiously, un-fakeably human. Here’s how.

It’s 2024, y’all—but is the language you’re using in your wedding business still stuck in the 80s? Watch, stream, or read this conversation about inclusive copywriting for wedding vendors between Theresa at Little Flame Creative and Julian of Althea Floral Design!

What’s in, what’s out, what we wanna see more of, and what we’re predicting in copywriting and design for 2024. Watch, stream, or read thi conversation between Theresa at Little Flame Creative and Leoni of D’Arcy Design Co.!

Breaking down the behind-the-scenes process of how a great copywriter can convincingly capture every element of your unique voice.

Selling doesn't mean shouting, and persuasive doesn't have to mean pushy. Here’s how to write sales copy without the dreaded feeling of “salesiness” - with actual, specific examples!

Here’s how your copy can support your biz as you shift, not keep you set in stone.

Here’s your ultimate guide to the why, when, and what comes first of design vs. copywriting.

You bring your own perspective, style, process, beliefs, values, approach, and so much more to your work, and your people are out there ready to connect with it all.

Here’s a quick, fun fix for the cliches that make your writing feel flat.

If you (like, well, almost everyone) feel uncomfy when you're "selling," keep reading.

“It makes sense.”

You don’t need the perfect “I help…” statement. You just need your * why .*

Here’s how to cut the throat-clearing and actually connect with your people.

Here’s why (and how) your About page can be your new favorite.