The Blog
Copywriting + Brand Messaging + Biz Encouragement
Blog posts = all the good ideas from social, minus the tiny word count.
Copywriting and Design Trends: 2024 Edition
What’s in, what’s out, what we wanna see more of, and what we’re predicting in copywriting and design for 2024. Watch, stream, or read thi conversation between Theresa at Little Flame Creative and Leoni of D’Arcy Design Co.!
Can A Copywriter *Really* Capture My Own Voice?
Breaking down the behind-the-scenes process of how a great copywriter can convincingly capture every element of your unique voice.
Case Study: Brand Messaging + Copy that’s Built to Grow
Here’s how your copy can support your biz as you shift, not keep you set in stone.
Design vs. Copywriting: The Why, When, and What Comes First
Here’s your ultimate guide to the why, when, and what comes first of design vs. copywriting.
What *Really* Makes Your Business Stand Out?
You bring your own perspective, style, process, beliefs, values, approach, and so much more to your work, and your people are out there ready to connect with it all.
A Quick ( & Fun!) Fix for Writing that Feels Blah
Here’s a quick, fun fix for the cliches that make your writing feel flat.
2 Thoughts to Reframe Selling
If you (like, well, almost everyone) feel uncomfy when you're "selling," keep reading.
How to Sidestep the “Unique Value Proposition” Struggle
You don’t need the perfect “I help…” statement. You just need your * why .*
2 Copy Tweaks You Can Learn from the Most Overused Phrase on Instagram
Here’s how to cut the throat-clearing and actually connect with your people.
How to Write Your About Page, Without the “Writing About Myself”-Creeps
Here’s why (and how) your About page can be your new favorite.