The Blog
Copywriting + Brand Messaging + Biz Encouragement
Blog posts = all the good ideas from social, minus the tiny word count.
So… I’m rich. Are you?
Turns out I don’t actually want the kind of rich that keeps me glued to social media, in launch cycles, in constant-visibility mode, in needing-new-people mode, in chasing-validation mode, in calendared-down-to-the-minute mode, in managing-people mode.
Show Your People Who You Are Through Copy That Reflects Your Values (…with Help from Some Real Values Statement Examples!)
Show your people who you are through copywriting that reflects your values (…with help from some values statement examples from real online business owners!). Because it's not just about selling: it's about connecting with right-fit clients over what you stand for.
Simple Inbox Management + Decluttering for Solopreneurs
Steal my genius, easy, and LIFE-CHANGING inbox management + decluttering trick for solopreneurs. Learn how to automate deleting unread emails in Gmail (without losing the important ones)!
Do You Really Need a Lead Magnet for Your Business?
Do you really need a lead magnet for your small business (or a social media following, or an email list, or any of the other marketing "shoulds")? Let's talk about what "best practices" actually make sense for you.
How to Sound More Like a Human in a Sea of AI-Generated Content
Beat the copywriting bots at their own game by being radically, ostentatiously, un-fakeably human. Here’s how.
Inclusive Copywriting for Wedding Vendors
It’s 2024, y’all—but is the language you’re using in your wedding business still stuck in the 80s? Watch, stream, or read this conversation about inclusive copywriting for wedding vendors between Theresa at Little Flame Creative and Julian of Althea Floral Design!
Copywriting and Design Trends: 2024 Edition
What’s in, what’s out, what we wanna see more of, and what we’re predicting in copywriting and design for 2024. Watch, stream, or read thi conversation between Theresa at Little Flame Creative and Leoni of D’Arcy Design Co.!
Can A Copywriter *Really* Capture My Own Voice?
Breaking down the behind-the-scenes process of how a great copywriter can convincingly capture every element of your unique voice.
Copywriting Without Sounding Salesy: The Actually-Specific Guide
Selling doesn't mean shouting, and persuasive doesn't have to mean pushy. Here’s how to write sales copy without the dreaded feeling of “salesiness” - with actual, specific examples!
Case Study: Brand Messaging + Copy that’s Built to Grow
Here’s how your copy can support your biz as you shift, not keep you set in stone.
Design vs. Copywriting: The Why, When, and What Comes First
Here’s your ultimate guide to the why, when, and what comes first of design vs. copywriting.
What *Really* Makes Your Business Stand Out?
You bring your own perspective, style, process, beliefs, values, approach, and so much more to your work, and your people are out there ready to connect with it all.
A Quick ( & Fun!) Fix for Writing that Feels Blah
Here’s a quick, fun fix for the cliches that make your writing feel flat.
2 Thoughts to Reframe Selling
If you (like, well, almost everyone) feel uncomfy when you're "selling," keep reading.
Budget-Friendly, Non-Overwhelming Online Business Tools
Budget-friendly, non-overwhelming business tools to help you set up a solid biz foundation and grow while keeping things simple.
How to Sidestep the “Unique Value Proposition” Struggle
You don’t need the perfect “I help…” statement. You just need your * why .*
2 Copy Tweaks You Can Learn from the Most Overused Phrase on Instagram
Here’s how to cut the throat-clearing and actually connect with your people.
How to Write Your About Page, Without the “Writing About Myself”-Creeps
Here’s why (and how) your About page can be your new favorite.
Easy Ways to Share Your Rates in Your Web Copy
It’s time to stop being weird about sharing your rates on your website - here’s how!