Take the worrying and winging it out of DIYing your website copy

(And get ready to kick the procrastination and perfectionism to the curb, too!)

The Copy Companion is your manageable guide to taking your DIY web copy from draft to done. 

Emphasis on the done part, because here’s the thing: the amount of research, prep work, and polishing you *could* put into writing your web copy is essentially infinite. (... Is your digital graveyard of PDFs and trainings and worksheets begrudgingly nodding along here?)

Instead of loading you up with bonus after bonus and module after module, The Copy Companion is designed to clearly guide you through the essential ingredients so you can bring your website words to life, procrastination and perfectionism be damned.

So whether your designer’s *still* waiting on your web copy, or you’re looking to complement the gorg website template you just bought with a real-deal copywriting guide created by a pro, this proven framework is just the thing. 

Here’s what’s inside The Copy Companion Suite

Just three essential pieces, so you can prep, write, and polish.

(Prefer a video tour? Check out this 4-min walkthrough!)

It all starts with the Message Map:

Your website copy basically has two big picture jobs: to help your ideal client feel seen and understood, and to paint a picture of the transformation that’s possible for them if they work with you. The Message Map preps you to write without overcomplicating the strategy or having you fill out yet another “ideal client avatar” questionnaire.

With a solid foundation set, you’re ready to move on to the Copy Companion:

Blank page and blinking cursor dread is officially canceled. This page-by-page, section-by-section framework guides you through writing the core pages of your website: Home, About, Contact, and Services (with single-service and multi-service versions). 

Prompts get you clear and grounded in the purpose of each section, and sample language gives you a sense of the vibe you might want to create. You’ll know what info goes where, in what order, and why.

Finally, you’ll visit Headline HQ to help you polish up the headlines (tbh, most people’s least fave part of writing on their own):

If you Google headline help, you’ll get a ton of results that are geared towards blog post titles or email subject lines – not exactly helpful for core page web copy. Headline HQ includes 30 of my best frameworks (with examples of and riffs on each one!) to help you craft clear-yet-interesting headlines that don’t make you sound like a cheesy TV commercial.

All in, The Copy Companion Suite…

• Includes three docs and two video trainings, so it’s clear but not complex

• Comes to you via Google docs, so you can easily (and immediately!) get started writing live within each document – no wrangling with supposedly-editable PDFs required

• Is a resource you can tap back into time and time again. Tweaking your offers? Adding a new service? The framework is here for you as you evolve and grow.

I’m Theresa, copywriter & your writing wing woman…

And I created this guide with care so you can launch your web words with pride. 

I’m just gonna say it – I really adore The Copy Companion. 

Why? Because I designed it to hit the sweet spot between thorough and manageable — intentionally splitting the difference between the incredibly-detailed, $$$ templates out there and the overstuffed resource bundles that are inexpensive to scoop up but don’t really offer you a clear roadmap from start to finish. 

This is the exact same framework I use with my Done-With-You web copy clients (and the same one that a biz launch program licenses for its participants!), so it’s tested, tried, and true. It’s helped dozens of new and established businesses create (or re-create!) their copy and get their words out there, and the same is 100% possible for you. 

I believe that your work matters. That your message matters. That your words matter. And that done well is better than perfect when it comes to finally sharing what you have to say with the world – so The Copy Companion is here to help you bring it all to life.

Qs about The Copy Companion Suite?