Brand Messaging + Custom Website Copywriting

Because every word is an opportunity to decide what you’re known for.

When you’re on the verge of something great, you’ve got choices to make.

A sea change in your biz is starting to swell, even if it might not yet be visible from the outside. 

When clients knock on your door, you serve them well with all of your skill and expertise. 

You’ve done more than test the waters—you know who you are, and you’ve seen why and how your work matters (even if impostor-brain pipes up from time to time). 

You’re proud of what you built, *and* you feel the glimmers of what biz could be. 

And right around here is where the industry chatter starts to get you. 

Anywhere you throw a rock in online biz, you hear Level up. Get bigger. Uplevel. Do more. Scale., alongside all the typical marketing tactics and all the “shoulds” that pop up. 

And it’s not that you don’t want to grow (more impact? Yes please!), but bigger isn’t necessarily quite it. 

There’s a different way to grow, one that doesn’t have to involve constantly reinventing your biz or adding more moving parts.

You’ve carved out a unique space for yourself, and it’s time to own it.

Instead of relentlessly pursuing bigger, this is the moment when you can choose better.

This is the moment when you can harness your power, make your presence even more potent, and fully claim your you-shaped place in your industry.

Think about the process you’ve refined, the offers you’ve carefully crafted, and all of the knowledge you’ve already put out into the world. 

You don’t need new new new—you can crystallize what you’ve already created, define what you’re known for, and amplify your voice in a way that’s authentically yours. 

And claiming all of that, owning it, starts with strong, clear copy as the foundation. 

Thoughtful, strategic Brand Messaging + Website Copywriting makes your words your magnet.

Deciding to double down on the power of your words is a decision to double down on your work itself.

Carving out a clear, consistent brand message makes you memorable, because people can easily associate who you are with what you do & why. 

It takes you from being one-of-many to THE one, making you the go-to for the people you most want to work with. 

And it builds your confidence to claim your space as an authority, because you can finally articulate what you do in the strongest, juiciest way possible. 

Around here, the client love is mutual.

“Theresa asked such great questions along the way that it even helped me to understand and shape my offerings more clearly. She was more than a copywriter—she was an amazing strategic collaborator.

I was going through a period of growth and needed my materials to reflect what my business was becoming. It was overwhelming to think through the changes and articulate them clearly to others. That's where Theresa came in, with writing that was all in my voice, so clear, and so compelling! 

Now I have fresh, clear wording that feels authentic to what I do—and speaks directly to who I want to work with. Clients can see themselves and their challenges spelled out right there, along with exactly what we're going to do together to shift it.”

— Carole Ann Penney, Penney Leadership

The power is in the process.

Copy is the final outcome, but there’s *so* much value along the way.

When you imagine getting your web copy handed off to you, you’re probably thinking about all the words (like, thousands of them) in a Google doc. And yes, that’s absolutely part of the deal!

But something that surprises a lot of people is just how much power there is in the entire process of working together. You’re not waiting until your copy doc delivery day to feel all that clarity, relief, and confidence. It starts right at the beginning and unfolds from there.

The process —

01

Strategy

After you unload everything that’s in your head and heart onto a thoughtful, personalized questionnaire, we meet for a Strategy Session. 

I reflect insights back to you, ask follow-up Qs, and share new ideas. By inviting everything out onto the page, we can look at it, refine it, and make meaning together. I leave our session fully on your wavelength—and you leave about a thousand pounds lighter, because now it’s all in my head instead of yours!

02

Brand Messaging

Around here, brand messaging isn’t dressed up as an add-on, because it’s actually the foundation. In this phase, I create a complete Brand Messaging Guide that’s basically every word you need to capture the guts of your biz—it’s a clear representation of your voice and tone, your vision and values, who you are and what makes you different, who your people are and what they care about, and how to connect with them. 

(Tbh, most clients cry when they get theirs because it’s like holding up a mirror and seeing your biz reflected back in the full, brilliant strength of what it is.)

03

Website Copy

And now, with an unshakeable foundation beneath our feet, we build the rest of the house! (Ya know. Website. The words on it.)

The result is a clear, complete, compelling (+ SEO-rich) copy doc that feels like… coming home. It makes everything that’s been in your head and your heart tangible—like “Wow, this is me. I’m holding it all in my hands. I have the words. It all makes sense. I make sense.”

And after?

Now that you have the words to fully own what you do and what you’re known for, you’ll have the words to share it.

Brand Messaging + Custom Web Copy 

Thoughtful, effective, personality-aligned copy, coming right up.

Our copy process is both strategic and intuitive, equal parts art and science, and lets you ground into, “This is who I am, this what I do, this is what I’m FOR, and why.” 

Working together doesn’t just leave you with new words—it helps you see your biz more clearly, understand the shape of it, and finally have the confident language to articulate what you’re all about and invite people in. 

Includes —

  • A big ol’ brand questionnaire and 90-minute Strategy Session to help us get deeply into your biz, your people, your voice, and your goals. You’ll make discoveries before we even meet, and in our conversation, all the lightbulbs will be switching on.

  • Your beautifully complete Brand Messaging Guide—the foundation for everything you want to say about your biz and all the words you’ll need to do so. It’s your guide to your voice and vibe, your brand positioning, the psychology of your best-fit people, and so much more. 

  • SEO keyword research + best practices for the core pages on your site, because your message is meaningful and Google’s gotta get on board. 

  • A top-to-bottom first draft of every word on your website (including SEO-optimized microcopy, meta descriptions, and more!). I share it with a complete video walkthrough so you understand what’s there and why.

  • Up to two rounds of revisions, giving you the chance to follow up with feedback to make sure everything feels right. It’s a partnership—we nail it together.

  • Final polished website copy that’s clearly laid out & optimized for plugging straight into your site (or handing off to your designer, who will ADORE how organized you are!)

Starting at $4,800

“I *literally* tell everyone about Theresa and will continue to. SUCH A POSITIVE EXPERIENCE all the way through.

I finally reached out to Theresa because my coaching offerings were expanding and I felt stumped by how to communicate the changes as effectively as possible. I’d been  holding back from sharing my site (!) because so much had changed in my business and I didn't feel like the site was a good reflection of the work I'm actually doing.

As a writer myself, I thought I could write everything on my own, but I began to wonder what it would be like to have a more objective perspective from a pro who wasn't inside the nuts-and-bolts of my business day in and day out. I also wanted to professionalize my copy while still conveying my personality and was finding it challenging to strike what felt like a good balance.

Theresa strikes such a balance between warmth and professionalism—I had the thought more than once "I want to be friends with her!" I really felt taken care of in no small part thanks to her clear communication and the wise cadence she set out for us. 

Throughout the (organized, transparent) process, I felt like she "got" me in a way that translated to so much trust. It was A TOTAL JOY to go through her process and to simply hand over the final document to my web designer at the end. 

— Dani Cirignano, Self Made

Your partner in clarity, and the woman behind your words. 

Hey, I’m Theresa!

When we work together, I’m not just a writer—I’m a deep-question asker, meaning-maker, curious researcher, and steward of your vision. 

Even though it’s nearly guaranteed that you’ll hit me with an “OMG HOW DOES THIS SOUND EXACTLY LIKE ME” comment in the GDoc somewhere along the way, it’s not about me pretending to be you.

Instead, our collaboration is about me being able to deeply know and understand you & your biz, so that I can really channel your essence instead of just imitating. 

I *could* say I’m your cheerleader (because I do bring the hype!), but really, it’s deeper than that. While writing your words, I hold your biz with care and reverence. I get personally interested in it. I get thoughtfully into the guts of it, and then unearth the very best parts. 

As your copywriter, I commit to deeply understanding who you are AND who your people are, and then to use words to stitch all of the common threads together. 

It’s an honor when you trust me with your words, and I can’t wait to work together!

Questions? I love them.

What’s on your mind?

  • Design and copy go hand in hand, but copy is the foundation. Good design creates that important “I’m legit” factor, but copy actually keeps people on the page—and sells. (Not to mention sets you up with all the messaging you need to talk about your biz on social and IRL!)

    If you’re working with a designer, I recommend that you start with me at least at the same time (if not earlier). I’m happy to coordinate with your designer as needed to make sure that copy and design play nicely the whole way through.

    If you’re DIYing your design or buying a template, definitely start with copy. Walking away with a copy doc that’s perfectly optimized for popping into a template will make your life soooo much easier.

  • If you’re a brand or business owner who feels strongly about the way you serve the world, you bet! I welcome photographers, designers, coaches, organizers, educators, wellness pros, pet sitters… you name it. I love helping you own your genius, nail your message, and show up for more of your dream clients. I primarily work with service-based businesses, but if products are more your world, I’m happy to see if we’d be a fit!

  • Yes, with a caveat! We can team up for sales pages and standalone Brand Messaging Guides. If you’re interested in chatting about those possibilities, go ahead and inquire!

    Projects like single web pages, quarterly marketing retainers, blogging, and email funnels are reserved for past clients.

  • Good copy is clear on its offer and audience, so we’ll be a good match if you’ve got a solid sense of the services you provide and who your ideal clients are.

    If you’re brand spankin’ new to biz, you might be better off investing in the Done-With-You process, but I’m happy to talk through your situation!

  • I get it—copywriting is an investment, and you might be tempted to Frankenstein it. But I take you through the complete web copy process because it’s the best way to get you the results that you deserve.

    With a complete website, I can nail your brand voice and your client’s path all the way to booking, creating a real return on your investment. Consistency builds trust, and if only one page has the right strategy behind it… something will seem off.

    Besides, when we’re done, you’ve got an entire website that sounds like you, and tons of great copy to repurpose across your content.

    Sales pages are an exception, though, so if that’s what’s on your mind, let’s talk!

  • Abso-freakin-lutely. You secure your spot with a 20% deposit and the project needs to be fully paid up upon completion, but I’m happy to break down your payments into as many installments as you like. (With no extra fees, obvs. Ew, David.)

  • Hey hi hello! I know that bringing in a partner and investing in your copy can be a big decision, and I take that seriously.

    When we work together…

    • I offer flexible, no-drama payment plans. (Extra fees for installments? Neverrrr.)

    • I’m always only one email away whether you need to share new thoughts, ask a question, or get a dose of motivation from someone who cares about your words just as much as you do.

    • I make all of your deliverables as multi-functional as possible! Your copy docs are always super clear about formatting, so it’s obvious what’s a headline, subheadline, button, etc—making copy & pasting over into your site easy breezy.

    • Your Brand Messaging Guide also includes a dedicated section for “swipe copy,” aka curated snippets that are perfect for email subject lines, social captions, and more. You have my full encouragement to repurpose everything as. Much. as. Possible. Your copy should be working for you!

    I’m never gonna be about “convincing” you that fresh copy is going to be the secret to six figures, making sales in your sleep, or any of that blah blah blah. You get to be the one to decide whether it’s the right move for you right now.

Have a Q that’s not answered here?

After you inquire, we book a Copy Chat, so we’ll be able to talk it through!

Let's do this!

START YOUR PROJECT

Let’s team up!

Start spilling the details below, and I’ll follow up to book us a Copy Chat. Can’t wait to hear what’s in the works!